Kylie Jenner & Kim Kardashian West Named Top Two Global Fashion Influencers

tháng 1 21, 2019

Kylie Jenner & Kim Kardashian West Named Top Two Global Fashion Influencers
lobal search platform Lyst released their annual “Year in Fashion” report this week,//
which ranks the success of brands, trends, products, and celebrity influencers.//
Sitting at the top of the platform’s list of most influential celebrities was Kylie Jenner,//
the world’s youngest self-made billionaire, followed by her sister,//
American television personality Kim Kardashian West. To rank celebrities, Lyst//
“monitored the spikes in demand and social media mentioned generated by 50 global superstars//
during the course of 2018 by looking at search and sales responses to some of their most//
talked-about outfits,” according to the 2018 “Year in Fashion” report.//
Jenner ranked at number one by driving over 2 million searches after sharing her Adidas tracksuits, //
Alexander Wang minidresses, Dior sunglasses, and Victoria’s Secret underwear on social media.//
Additionally, the pink mini dress that she wore for her 21st birthday party caused searches for//
“pink dresses” to increase 107 percent within 48 hours. Although Kardashian West has more Instagram//
followers than Jenner (Kardashian West has 120 million, while Jenner has 119 million),//
Jenner’s ever-growing beauty brand, Kylie Cosmetics, likely had an impact on searches as well,//
Vogue reported. Kardashian West came in second place, boosted by the fact that she already received//
the Council of Fashion Designers of America’s first-ever Influencer Award in June. In 2018,//
Kardashian West starred in a number of campaigns for Yeezy, her husband Kanye West’s brand,//
as well as Calvin Klein and her own beauty brand, KKW Beauty. The entrepreneur popularized bike shorts,//
neon swimsuits, and retro logos.In February, Kardashian West posted a photo of herself wearing head//
to toe Fendi clothing covered in the brand’s “Zucca” monogram. The photo boosted searches by 16 percent//
month to month. The third top influencer of 2018 was Meghan Markle, the Duchess of Sussex.//
Her outfits drove several searches throughout the year as fans tried to copy the looks.//
Many of Markle’s daytime outfits led searches for “boat neck” and “tuxedo dresses.”//
Her wedding dresses boosted searches for Givenchy and Stella McCartney. Lyst predicted //
that if Markle wears a designer, the searches for that brand will increase by over 200 percent//
within the following week. Markle is a proud supporter of eco-friendly sneaker brand Veja,//
which helped searches for the brand increase by 113 percent. This led Veja to take the number one//
spot on Lyst’s report of 2018’s top Insta brands. Lyst’s report also named the year’s top brands//
and logos. The data revealed that Supreme and Champion were the top two most-wanted logos this year,//
HYPEBAE reported. The Champion logo was searched for over 3,000 times per month. Prada, Fendi,//
and Gucci also made the list, with Gucci’s logo belt being the hottest product of the year.

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Kylie Jenner & Kim Kardashian West Named Top Two Global Fashion Influencers

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