Kylie Jenner Influences Fashion More Than Meghan Markle

tháng 1 17, 2019

Kylie Jenner Influences Fashion More Than Meghan Markle
While the Duchess of Sussex enjoys the “Meghan Markle effect” with her fashion choices,//
one American icon, Kylie Jenner, out-influences her when it comes to setting trends.//
According to a Page Six report, the Duchess’ effect on fashion does not come close to the//
21-year-old mother of one’s influential choices. Lyst’s 2018 Year in Fashion Report,//
discovered that the Keeping Up With the Kardashians star is the most influential//
celebrity in the style market. The Lyst report read, “Kylie has driven more than two million//
searches this year, from Adidas tracksuits and Dior sunglasses to Victoria’s Secret underwear//
and Alexander Wang minidresses. A pink minidress that she wore to her birthday party saw searches//
for ‘pink dresses’ increase 107% in the following 48 hours.” Not only did Markle not come in first//
but she also did not hit second on most influential style mavens. That honor went to Jenner’s older sister,//
Kim Kardashian West, 38. Through her fashion choices, Kardashian West managed to get trends//
such as bike shorts, neon swimwear, and ’90s thongs to reignite after she shared pictures of herself//
in those types of outfits on Instagram. In fact, Kardashian inspired a 16 percent increase in Fendi//
searches after posting an image of herself in a heavily logo’d Fendi outfit.//
This year the mother of three took home the first-ever CFDA Influencer Award.//
Markle did manage to snag the third spot on the list, though. Her beautiful wedding gown from her//
May royal wedding led to a massive spike in searches for Givenchy and Stella McCartney after she chose//
those designers for high profile moments. According to the report, “On average, if Meghan wears a designer,//
that brand will see a +200% increase in search demand over the following week.”//
Coming in behind Markle was rapper Cardi B, and then legendary singer Beyonce. Markle’s good friend,//
tennis star Serena Williams clocked in at the No. 6 most powerful fashion influencer, in part,//
due to her controversial sporting outfits during the US Open. One choice she made even ended in getting//
the icon catsuit style of tennis outfit Williams wore banned even though it served a purpose as a//
compression garment that she needed after her trying year. Chiara Ferrangi, Blake Lively, Rihanna//
(who was 2017’s most influential fashion icon), and Ariana Grande finished out the top 10.//
As for what medium is the most powerful for influencing the industry,//
the report said it’s the popular social media platform Instagram.

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